Available for new roles

Turning ad spend into measurable growth.

Digital Marketing Analyst with 4+ years running Google Ads, Meta Ads, SEO and GA4 analytics. I manage budgets of $15K+ a month and report results in numbers, not opinions.

Let's talk

ATS-friendly resume in PDF or Word, always up to date.

  • 4+Years experience
  • $15K+Monthly ad budget managed
  • 60%Website traffic growth
  • 30%ROAS improvement
About

Marketer by trade, analyst by training.

Results-driven Digital Marketing and Data Analyst with 4+ years of experience managing $15K+ monthly Google Ads and Meta Ads budgets, growing website traffic 60% and improving ROAS 30%. Skilled in SEO/SEM, GA4, Google Tag Manager and marketing analytics, backed by dual MBAs in Business Analytics and Finance.

I've worked across education, B2B and service businesses in the US, Japan and Bangladesh. My finance background means I treat every campaign like an investment: set a target, measure the return, and move budget to what works.

Results

Numbers I've moved

Measured outcomes from my campaigns and projects.

60%

Website traffic growth

Organic and paid traffic through SEO and ad campaigns

70%

Social audience growth

Across Facebook, Instagram and LinkedIn

35%

Conversion rate uplift

Landing page optimization and A/B testing

25%

Lower cost per click

While keeping ad quality and reach

30%

ROAS improvement

Smarter budget allocation across channels

40%

ROI growth

Measurable return on marketing investment

Case studies

Selected work

LA Vocational Institute, Los Angeles, CA · Sep 2024 – Apr 2025 +60% inquiries in 6 months

Phlebotomy Program Enrollment: Google Ads Campaign

Challenge: Grow enrollment inquiries for a phlebotomy program without raising ad spend.

  • Grew program inquiries 60% within 6 months with targeted Google Ads campaigns.
  • Reduced cost per acquisition 25% by optimizing keywords and benchmarking competitors.
  • Led a cross-functional team of 4 and delivered reporting insights to leadership.
Google AdsPPCLead GenerationCampaign Optimization
Orange County University, California · Jan 2025 – Jun 2025 +300% social engagement

Strategic Social Media Marketing Funnel

Challenge: Raise brand visibility and support admissions goals on Facebook and Instagram.

  • Achieved 300% engagement growth on Facebook and Instagram, boosting brand visibility.
  • Improved content performance 40% using Meta Business Suite analytics to tune posting strategy.
  • Built monthly content calendars aligned with admissions goals and managed a team of 3 creatives.
Social MediaMeta AdsContent StrategyTeam Leadership
Experience

Where I've worked

  1. Jun 2025 – Oct 2025

    Assistant Digital Marketing Specialist

    International American University · Los Angeles, CA

    • Increased follower base 42% and engagement rates 35% through multi-platform social campaigns.
    • Produced 120+ posts, blogs and visuals per month, expanding global content reach 28%.
    • Delivered 15+ quarterly performance reports that drove a 30% improvement in organic growth.
  2. Sep 2023 – Jun 2025

    Assistant Digital Media

    International American University · Los Angeles, CA

    • Managed a $15K+ monthly Google Ads and Meta Ads budget, cutting CPC 25% and improving ROAS 30%.
    • Grew website traffic 60% and social media audience 70% through SEO and content strategy.
    • Achieved 40% ROI growth and 35% campaign optimization gains leading a 3-person team.
  3. Apr 2022 – Apr 2023

    Accounts Executive

    AJM Constructions & Supplier · Bangladesh

    • Analyzed SAP financial transactions for GAAP compliance, improving accuracy 30%.
    • Optimized cash flow 25% through accounts payable and receivable analysis.
    • Reduced data entry errors 20% through automation initiatives.
  4. May 2021 – Mar 2022

    QC Document Controller

    IHI Corporation · Japan

    • Cut project delays 44% through timeline analysis and reporting.
    • Reduced documentation revision errors 35% with a version control system.
    • Improved data accuracy 25% with automated Excel tracking tools.
  5. Sep 2019 – Mar 2021

    Assistant Accounts

    MAS Intimates Bangladesh Private Limited · Bangladesh

    • Improved transaction traceability 40% across finance processes by supporting SAP integration.
    • Reduced manual entry errors 35% by streamlining workflows with Excel functions and pivot tables.
    • Improved audit readiness 30% by analyzing vendor invoice data and optimizing payment cycles.
2025

MBA in Business Analytics

International American University · GPA 3.67

2021

MBA in Finance

East Delta University · GPA 3.14

2020

BBA in Finance

Port City International University · GPA 3.90

Skills

Toolkit

Digital Marketing

Google AdsMeta Ads ManagerGA4Google Tag ManagerSEMrushHootsuiteSprout Social

SEO/SEM

Keyword ResearchOn-Page SEOTechnical SEOCompetitor AnalysisContent Strategy

Analytics & Data

Excel (Advanced)Power BITableauGoogle Looker StudioSQL (Basics)Data Modeling

Core Competencies

Campaign OptimizationLead GenerationConversion Rate OptimizationA/B TestingCross-Channel PlanningStakeholder Communication

Finance & Business

Financial AnalysisBudget ManagementForecastingROI AnalysisSAPGAAP Compliance

Tools & Platforms

CRM SystemsMarketing AutomationTrelloJiraAdobe PhotoshopCanva
Analytics tools I use daily: Google Analytics 4Google AdsMeta Ads ManagerGoogle Tag ManagerSEMrushLooker StudioPower BITableau
Certifications

Credentials

Research

Publications

  • Exploring the Impacts of Automation on Employment: A Qualitative Study on Machine Learning and the Future of WorkJournal article · International Journal for Research in Engineering Application & Management
  • Why Do Banks Fail? Examining Systemic Risks and Managerial Inefficiencies in Financial InstitutionsJournal article · Aim International Journal Publisher
  • The Role of Artificial Intelligence in Education: Transforming Administration and LeadershipConference paper · National Conference on Sustainable Business Strategies for a Shared Future, Indian Institute of Public Administration
Recommendations

What colleagues say

“His expertise in graphic design, SEO, and photography helped enhance our digital presence, and his SEO efforts directly contributed to increased traffic on our website and social media profiles. I highly recommend Istihad to anyone seeking a talented and reliable digital media and marketing professional!”
Susan TanDigital Experience DesignerManaged Istihad directly · Dec 2024
“My first impression was that he is well-spoken, professional and focused. As Assistant/Coordinator Digital Media, he represents International American University well. Anyone who works with him or for him would have a great work experience!”
Leslie BauerInternational Student Advisor / Designated School OfficialWorked with Istihad on a different team · Oct 2024
“I found him well-groomed in his soft skills as well as a dedicated person towards his job. Besides being a hardworking person, he can deliver his assigned job on time.”
Md Emdadul HaqueHSE PractitionerWorked with Istihad on the same team · Jul 2022
Insights

From the blog

All articles
Apr 19, 2026 · Digital Marketing

Marketing ROI Explained: Why It Matters

Understand Marketing ROI and how to measure it effectively to justify your marketing spend and improve budgeting decisions.

 Feb 18, 2026 · AI Strategy

From AI to Decision Intelligence: Why 2026 Is the Year of Smarter Business Decisions

AI is no longer just automation—it’s reshaping how leaders make decisions. Here’s what Decision Intelligence means, why it matters now, and how to start without overcomplicating things

 Feb 18, 2026 · Business Analytics

KPI vs OKR: The Data-Driven Growth Framework Most Teams Get Wrong

KPI and OKR are not competitors—they solve different problems. Learn when to use each, how to connect them, and how to avoid measurement chaos.
Contact

Hiring for a marketing role?

Send a message or grab my resume. I usually reply within one business day.